This is an ad I did a while back, loving the cheese! Unfortunately it was quickly banned by the ASA...
"One complainant felt the online ad was misleading as the travel dates for the promotion were not included in the ad.
The ASA also challenged the ads for not making clear that price could increase during the promotional period.
It believed consumers would understand that references to summer in the artwork and copy meant the sale applied to travel during the summer period.
The ASA ruled that the ads must not appear again in their current forms."
Campaign, 16 December 2009
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