When Mother wanted to achieve an authentic 60s look for its recent poster campaign for Stella Artois 4%, the agency turned to illustrator Robert McGinnis, who created classic posters for films including Breakfast At Tiffany's and Barbarella, as well as Bond movies Live And Let Die and Thunderball.
"Because Stella Artois 4% lives in the 60s Riviera, we tried to make the work look as genuine as possible, so it becomes a homage to that era rather than just a parody of it," say Gustavo Sousa and Rodrigo Saavedra at Mother. "Robert McGinnis is undoubtedly the best film poster illustrator of the 60s, and probably one of the best poster designers ever, so it wasn't a hard choice. In fact, we had been referencing his posters when we started looking for illustrators, but we thought he was retired. Eventually we thought 'what if we try it?', and we decided to give him a call. Like we expected, he was retired, but to our suprise he told us he was willing to come out of retirement to do this project."
http://www.creativereview.co.uk/cr-blog/2009/july1/robert-mcginnis-paints-for-stella-artois-4
Tom - I have always loved this classic 50's 60's style. It reminds me of the old rail travel posters, posters like this one...
We came pretty close to using this style on our Explore tube poster. One day, one day...
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