Ok, so I don't want to sound like a total twat so ill keep this brief and try not use too many 'buzz words'. For starters I'm really enjoying long copy ads at the moment (when I say moment I mean the last 6 months, it been a while since I last Blogged). These examples really caught my eye. Fantastic art direction and attention to detail. I love the bold, harsh angles and shapes, they almost seem haphazard but have obviously had time taken over them. No need to over complicate the idea, this is simplicity at its finest.
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